Ben Hirsh | Buckhead
It has been years of uncertainty for a 1.8-acre lot at 2520 Peachtree Road near Lindbergh Drive. For several years JPX Works, an Atlanta based development company, had planned to deliver a 21-story, 41-unit “ultra-luxury” condominium building called Emerson at the site formerly occupied by a midcentury low-rise. The Emerson broke ground in 2017 and was slated for completion this year until it stalled in mid-2018.
The impressive design of the building made it more expensive than buyers were willing to commit to and JPX was unable to hit required pre-sale numbers. The market pushed back on the above $1000 per square foot price point, while it has embraced the roughly $800 per foot at the competing Charles condo tower just up the street.
